Target Your Customers with Personalized Coupons

With mass marketing, like FSI, coupon campaigns need to be balanced to attract new customers without giving the farm away to existing customers. It's a hard situation to do right.

By targeting specific customer groups, campaigns to acquire new customers can be more enticing since they will only be offered to consumers who haven't purchased before. These campaigns can be even more effective by further reducing the number of offers to consumers who haven't purchased before, but are likely interested in your product. Who are these consumers? It could be consumers who typically purchase a competitor product, purchase your type of product elsewhere, entering the demographic (eg birth of a baby), or just haven't tried it but have similar characteristics of your existing customers.

With personalized coupons, marketing campaigns can diversify. One campaign can be targeted to retain existing customers at a single store while another targets the other existing customers in the region.

Targeting specific consumers is a game changer. Instead of a few large campaigns, It becomes more effective (and economical) to create a wider variety of campaigns, each with a specific goal.

If you've had the opportunity to run personalized coupon campaigns, you know how effective they are. But economical?

For a single company to do personalized, targeted campaigns, it is expensive. While you may have a team performing aggregate analysis on markets for “macro-marketing” (which you do not want to give up), you would also need another team performing more detailed analysis on individual customer demographics, purchase patterns, categorization, etc. Then executing the campaign is a problem in itself. It is a big undertaking that is expensive.

Grocer Green provides the solution. We perform the big data, individual customer demographics, purchasing patterns, categorizations, etc. The cost of all this work is shared across our clients.

Then based on your marketing goals and parameters, we execute your coupon campaign via our app. By delivering your coupons we entice the consumer with a simple platform to receive all their personalized coupons – the reason they use the app, it's not a one trick pony.

This approach not only provides you with an economical solution but a simple solution too! You just define your campaign goal, budget and monitor the results. Then if necessary, tweak your campaign parameters or offer to get the results you want.

 

Learn How Using Personalized Coupons Decrease Customer Acquisition Costs.