I Like Big Baskets

Seeing a big basket rolling towards the checkout puts a smile on my face – how could it not.

Or seeing a small basket with that extra item – oh baby, impulse purchases are fantastic.

Using displays at aisle caps, checkout and special displays grab customers' attention and get them thinking about adding that extra item or two (or more) to their basket.

But there's only so much floor space. Every product can't have a kiosk or special display, it'd take too much room and it'd desensitize the consumer making them all worthless. Less is more.

How can we get another place where you can grab the customer's attention to get that extra item in their basket? Without using limited floor space?

Grocer Green. By targeting customers with personalized coupons when they enter the store, we can entice them with an impulse purchase for a product anywhere in the store.

Think of the parent rushing home from work to pick up bread and butter for dinner. A coupon for ice cream would be just the right thing for dessert – "for the kids."

Or transforming a fill-up trip into a stock-up trip with coupons for paper products.

The trick is to give capture the customer's attention with an offer they might want but not overdue it and desensitize them. By using Grocer Green's system at our new touch point, the consumer is tempted with the impulse purchased without overloading them and without using any floor space!

You sell copper cleaner and never dreamed a customer might get the impulse to walk down the aisle and buy it? Your dreams are being answered. By targeting a consumer who is likely to be interested in your product, when they enter the store, Grocer Green can deliver the incentive to add your product to their basket. Life is good.

 

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